Rise Up To HIV is a social media project founded by Kevin Maloney in 2011 after he was diagnosed with HIV and Hepatitis C.
He uses the Rise Up To HIV social media platform to share news and information about HIV. In Jan of 2013 he launched the No Shame about Being HIV-Positive storytelling campaign that has received over 600 photos and stories, reaching millions of people via social media. On Facebook stories in the campaign have received over 120K likes, 15K positive comments, and 21K shares.
In 2014, he launched the No Shame About Being HIV+ t-shirt campaign. To date over 500 t-shirts have been mailed to people in nearly all U.S. states, territories, and 15 countries spanning 4 continents. The goal of the campaign is to humanize HIV through storytelling thus reducing it’s associated stigma. Reducing the shame and discrimination is critical to reducing new infections, getting people tested, being administered anti-retroviral therapy, and retained in care.
“By showing our faces, sharing our experiences, letting people know there is nothing to be ashamed of, we affirm ourselves as human beings with dignity, and we call attention to a disease that needs not be there,” says Mario Ferri a participant in the campaign.